Leveraging NFC Smart Cards to Amplify Brand
Exposure and Re-engagement

At the Hong Kong Watch Fair 2023, exhibitors took a step
into the future by integrating NFC smart cards into marketing strategies. This approach enhanced brand visibility, also created engaging experiences for potential customers.

By blending technology with traditional business cards, exhibitors left a lasting impression, continuously promoting their products and services.

The watch industry in Hong Kong is deeply rooted in tradition, with networking primarily conducted through conventional paper business cards.

Due to the limited size of the local watch market, companies have minimal exposure, relying heavily on watch fairs for visibility. Exhibitions are crucial for showcasing products and services, making it imperative for watch companies to maximize their networking opportunities.

The Hong Kong Watch Fair is a premier event that draws
industry professionals, buyers, and watch enthusiasts from around the globe. With numerous exhibitors competing for attention, a lasting impression, immediate connection becomes essential.

To tackle this challenge, several watch brands adopted NFC smart cards as a unique marketing tool.

NFCcard.io Solution for Watch Events

Optimize Brand Exposure

Increase brand visibility with recognition among exhibitioners, leading to higher footfall and engagement.

Check out our PVC Smart Card Collection

Seamless Profiles Sharing

Provide an efficient way for exhibitors to share product details, digital flyers, company information, and contact details with potential customers.

Check out our Wooden Smart Card Collection

Interactive User Experience

Offer a conversation starter, and immediate engaging experience between exhibitioners and attendees.

Featured on Instagram

Re-targeting and Lead Generation

Gather valuable tap/scan data with Google GA4 & META API
integration, generate leads for post-event follow-ups and future
marketing advertising strategy.

“We successfully differentiated ourselves from our competition, effectively promoted our brand by introducing a tech-savvy way for attendees to remember us. Also, we conducted longer conversations with potential buyers with the premium customization design smart cards.”

- Eden, Marketing Director

Significant Advantages

  • Content Integration

    Exhibitors programmed the NFC smart card to trigger specific actions, such as directing users to Pageme Profile, social media accounts, product catalogs or videos, and promotional information.

  • On-event Promotion

    Exhibitors strategically placed NFC smart card or QR code at their booth, inviting attendees to tap or scan their NFC business cards to access exclusive content and offers. Live interactions leave an immediate impression for potential buyers.

  • Post-event Follow-up

    Data on Google and META utilized for targeted post-event follow-ups, provide exhibitor the proper atmosphere to nurture relationships, facilitated more tailored and relevant follow-up communications, strengthening the chances of conversion leads into sales.

"The sleek design gave attendees a memorable way to engage with our brand and access our premium profile page after the event. We were able to have more in-depth conversations with potential buyers thanks to NFCcard.io. It really differentiated us from the competition and elevated the perception of our brand. The premium card experience was a huge success in boosting our brand exposure and presence at the event."

- Mr. Cheung, Strategic Partner

Event Package Enquiry